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:	post by RustyPS at 2008-07-16 10:20:01

Nocuous_Fumes said

IllinoisEnemaBradness said	[orig][quote]
one of my pet peeves. It makes the tunes sound shitty when there's no air muthafucka!

I agree wholeheartedly. It's this whole "louder = better" MTV generation. They want it so that when they hear something on the radio, it's "bumpin" right away. People have forgotten that to make music louder, all you have to do is turn up the volume control. And mastering engineers have forgotten that their job is to give the music a little bit of subtle professional sparkle, not slam it into a limiter so much that the snare and kick hits don't even make the meters jump.

I think it also has to do with how these labels feel the need to market the music. The rule of thumb for TV and radio ads is to make them louder than the shows so that the ad gets heard. I think the labels are trying to apply this to their product. The louder you make the mix, the more chance someone will hear it when they're listening to the radio. I think this has something to do with it.

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