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: post by the_taste_of_cigarettes at 2004-09-16 03:44:17
In a band? Friends with a band? Or just love music and want to see more happening with it? Now's your chance! Due to a chance in the economic climate, you are now able to book YOUR VERY OWN SHOWS!
Previously reserved for rich white people or sleezy guys with pony tails, show booking is now available to you, right from your very own home!

With show booking, you can:

-decide who plays (put your own band on! Play with your favorite band ever!)
-potentially make money (pay all the bands, AND make $50 to boot!)
-inspire and please others ("Hey man, that Bongzilla show ruled!")
-make new friends or "more than friends"
and much, much more!

Show booking is easy with our step-by-step program!

1) Decide where (what area) and when you want the show to be
2) Call the venue you have chose or venues in that area and decide which works best as far as cost, location, and availability.
3) After you get the venue, decide what bands you want to play.
4) Contact those bands, and ask them to play! Ask GOOD questions like "Do you have a guarantee?" "Do you prefer all ages?" "Do you mind 18+?" "Who else would you like to play with?" and tell them as much information as possible at the time you write them.
5) After you have a "line-up" confirmed make tons of flyers, post on websites, alert college radio stations with events calenders -- get people to come! That's your job as a promoter: To promote!
6) On the day of the show, arrive early and neaten the venue -- move tables around, make sure the load in area is clear. Set up your space to collect money, or instruct someone else on how to collect. Talk to the people that you are renting / borrowing / using the space and thank them for allowing such an event to go on.
7) Supervise the event, listen to the tunes, be available for the bands to ask you questions, and most of all HAVE FUN! It's YOUR show!!
8) At the end of the night, count all the money you took in. Divide the money up and pay the bands. Normally, you will have paid for the venue in advance, and you should take out what you are owed for the venue after you pay any bands with a guarantee or that traveled very far. If the venue takes a cut of the door, chances are they will already be talking to you about that anyway. When everyone has been paid generously and fairly, the leftove money is yours to keep - give it away, invest it, by cheeseburgers; It's yours!


Here are some tips:
- If you have 3/4 of the line-up (average show is 4-5 bands), don't worry! Make flyers anyway and put "+1 TBA" on them. That way you are ACTIVELY promoting the show as you go along!
-The 5-20-5 rule (as popularized by Melee) = 5 minutes for your band to set up, 20 minutes to play, 5 minutes to tear down. This is ideal. However, when planning set times for bands, allow them AT LEAST 10 minutes to set up and 10 to tear down. Normally this equates to 15 minutes between bands, as one band can set up as the other tears down.
-The 20% rule = Anticipate that 20% -OR LESS- of the # of flyers you make will be the # of people that show up. That means if you need 50 people to break even, then you need to make .2X = 50, which means 250 flyers, at LEAST. More is always better.
-The 20 day rule: Try to book shows AT LEAST 20 days in advance. Sometimes it's unavoidable. A Month is industry standard, meaning 30 days.
-On age limits: generally, though there are exceptions to this and factors otherwise, for every age limit you go up (all ages -> 18+/19+ -> 21+) you tend to lose part of the crowd. I say 20%, but you might find otherwise. Essentially, a good show with a tight bill that can draw 200 people, you end up with 160 at 18+, and 120/130 with 21+. However, since 21+ can have deals like $1 drafts, you can make up for it and sometimes get 150 people.


Now you know the secrets of the trade!! ANYONE can book a show, fewer people can do it right. A good show is worth it's weight in gold, and a bad show...well, at least you are doing something to help the community. As long as you promote, help out local bands, and do your part you can add to a pleasurable and rewarding rock environment.
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